CONCEPT
CONCEPT
CONCEPT
The challenge: a portable, compact, durable and aesthetically diverse bartending machine capable of seamlessly crafting cocktails, mocktails, and single drinks. This machine must embody innovation, functionality, and reliability, addressing the need for a versatile solution in various settings, from intimate gatherings, behind the counter service to bustling events, while meeting user expectations for convenience, efficiency, precision and hygiene.
The challenge: a portable, compact, durable and aesthetically diverse bartending machine capable of seamlessly crafting cocktails, mocktails, and single drinks. This machine must embody innovation, functionality, and reliability, addressing the need for a versatile solution in various settings, from intimate gatherings, behind the counter service to bustling events, while meeting user expectations for convenience, efficiency, precision and hygiene.
WHY DO PEOPLE DRINK?
Drinking to enhance sociability
Increase power
To escape problems
To get drunk, for enjoyment or for ritualistic reasons.
Drinking to enhance sociability
Increase power
To escape problems
To get drunk, for enjoyment or for ritualistic reasons.
WHY DO PEOPLE DRINK?
Drinking to enhance sociability
Increase power
To escape problems
To get drunk, for enjoyment or for ritualistic reasons.
USER PROFILE
USER PROFILE
USER PROFILE
naina kapoor
naina kapoor
interests
interests
Socialising, Technology, Hiking, Yoga, Organising herself
Socialising, Technology, Hiking, Yoga, Organising herself
DEMOGRAPHICS
DEMOGRAPHICS
Age: 35
Occupation: Event Planner & Entrepreneur
Location: New Delhi, India
Experience: 12 Years of organising events
Age: 35
Occupation: Event Planner & Entrepreneur
Location: New Delhi, India
Experience: 12 Years of organising events
challenges
challenges
Bartenders who accommodate a wide range of options.
Clients appreciate luxury and sophistication, but they also have budgetary constraints.
Logistical issues with bartending equipment being damaged, unaccounted for or discrepancies in inventory are plaguing her.
Bartenders who accommodate a wide range of options.
Clients appreciate luxury and sophistication, but they also have budgetary constraints.
Logistical issues with bartending equipment being damaged, unaccounted for or discrepancies in inventory are plaguing her.
GOALS
GOALS
Culturally authentic and memorable experiences that showcase Traditions and Futurism.
Streamline event planning processes
Reliable and user-friendly technology.
Build long-term partnerships with bartending technology providers.
Culturally authentic and memorable experiences that showcase Traditions and Futurism.
Streamline event planning processes
Reliable and user-friendly technology.
Build long-term partnerships with bartending technology providers.
needs
needs
Naina requires a bartending machine that is reliable, durable, compact and can withstand the rigors of frequent use and transportation.
A technology that offers customization options to the specific theme, style, and preferences.
Comprehensive technical support and training.
Naina requires a bartending machine that is reliable, durable, compact and can withstand the rigors of frequent use and transportation.
A technology that offers customization options to the specific theme, style, and preferences.
Comprehensive technical support and training.
ISSUES WITH TRADITIONAL BARTENDING:
ISSUES WITH TRADITIONAL BARTENDING:
WHAT IS A BARTENDING
MACHINE?
A bartending machine, also known as a drink dispenser or mixology machine, is a device that automates the process of making cocktails and mixed drinks. They are equipped with pre-programmed recipes and a dispensing system that accurately measures and mixes the ingredients. Users can select their desired cocktail from a menu, and the machine will prepare it with precision and efficiency. These machines are commonly used in bars, restaurants, hotels, and even at home, catering to both professional bartenders and cocktail enthusiasts.
A bartending machine, also known as a drink dispenser or mixology machine, is a device that automates the process of making cocktails and mixed drinks. They are equipped with pre-programmed recipes and a dispensing system that accurately measures and mixes the ingredients. Users can select their desired cocktail from a menu, and the machine will prepare it with precision and efficiency. These machines are commonly used in bars, restaurants, hotels, and even at home, catering to both professional bartenders and cocktail enthusiasts.
Wastage
Inaccurate pouring can lead to wastage of alcohol, affecting inventory management and increasing costs for the bar.
Inaccurate pouring can lead to wastage of alcohol, affecting inventory management and increasing costs for the bar.
Lack of Standardization
Without standardized methods, each bartender may have their own technique, leading to a lack of consistency across drinks served at the bar.
Without standardized methods, each bartender may have their own technique, leading to a lack of consistency across drinks served at the bar.
Health Struggles
High levels of stress, depression, anxiety, and sleep problems due to the demanding job, long hours and the pressure to perform along with physical fatigue.
High levels of stress, depression, anxiety, and sleep problems due to the demanding job, long hours and the pressure to perform along with physical fatigue.
Operating Issues
Managing inventory, maintaining equipment and ensuring compliance with health and safety regulations.
Managing inventory, maintaining equipment and ensuring compliance with health and safety regulations.
SWOT
SWOT
SWOT
for a bartending machine
STRENGTHS
Automated and Convenient preparation
Increased service speed, efficiency while maintaining a high level of precision
Consistent drink quality and reduced wastage
Customization options
Growing popularity of cocktail culture
Hygienic and easier to clean
Automated and Convenient preparation
Increased service speed, efficiency while maintaining a high level of precision
Consistent drink quality and reduced wastage
Customization options
Growing popularity of cocktail culture
Hygienic and easier to clean
WEAKNESSES
Initial setup cost is higher
Maintenance and servicing requirements, methods
Quality concerns compared to manual preparation
Skill set for operating and troubleshooting
Lack of a personal and human touch
Initial setup cost is higher
Maintenance and servicing requirements, methods
Quality concerns compared to manual preparation
Skill set for operating and troubleshooting
Lack of a personal and human touch
OPPORTUNITIES
Expansion in emerging markets
Technological innovations and advancements making bartending at home easier
Collaborations, events, rentals and partnerships
Online sales and direct-to-consumer models
Expansion in emerging markets
Technological innovations and advancements making bartending at home easier
Collaborations, events, rentals and partnerships
Online sales and direct-to-consumer models
THREATS
Intense market competition
Potential market saturation in mature markets
Hospitality getting affected by economic situations
Rapidly changing consumer preferences
Attention span reduction in newer generations
Intense market competition
Potential market saturation in mature markets
Hospitality getting affected by economic situations
Rapidly changing consumer preferences
Attention span reduction in newer generations
TRENDS
TRENDS
TRENDS
for a bartending machine
for a bartending machine
The global robotic bartender market size was USD 590.4 million in 2021 and the market is projected to touch USD 4733.43 million in 2031, exhibiting a Compound annual growth rate (CAGR) of 23.18%.
The global robotic bartender market size was USD 590.4 million in 2021 and the market is projected to touch USD 4733.43 million in 2031, exhibiting a Compound annual growth rate (CAGR) of 23.18%.
The cocktail machine market is witnessing robust growth across various regions, with North America, Europe, and Asia Pacific leading the way.
North America holds a significant market share due to the presence of a large number of cocktail bars and restaurants, as well as the strong consumer demand for innovative beverage solutions.
Europe follows closely, with countries like the UK, Germany, and France embracing cocktail culture and witnessing a surge in the popularity of mixology.
The Asia Pacific region is expected to experience substantial growth, driven by the rapid urbanization, changing consumer preferences, and the emergence of trendy bars and lounges.
Latin America, the Middle East, and Africa also offer untapped potential for cocktail machine manufacturers, with a growing number of urban areas and a rising middle-class population seeking modern dining and entertainment experiences
The cocktail machine market is witnessing robust growth across various regions, with North America, Europe, and Asia Pacific leading the way.
North America holds a significant market share due to the presence of a large number of cocktail bars and restaurants, as well as the strong consumer demand for innovative beverage solutions.
Europe follows closely, with countries like the UK, Germany, and France embracing cocktail culture and witnessing a surge in the popularity of mixology.
The Asia Pacific region is expected to experience substantial growth, driven by the rapid urbanization, changing consumer preferences, and the emergence of trendy bars and lounges.
Latin America, the Middle East, and Africa also offer untapped potential for cocktail machine manufacturers, with a growing number of urban areas and a rising middle-class population seeking modern dining and entertainment experiences
EXISTING
TECH
EXISTING
TECH
EXISTING
TECH
bartending technology available in the market
SOMABAR
Fluid dynamics, kinetic energy, and turbulence are used to mix bitters or syrups into the alcohol before dispensing.
Users can add, customize or choose from a series of pre-loaded cocktail recipes via smartphone app.
Somabar community allows user to share their recipes via the app.
6 alcohols and mixers (maximum 3 on each side), Bitters are added via a small 150ml container placed at the top.
Still liquids only. No carbonation support.
Own container for placing and dispensing liquids.
Fluid dynamics, kinetic energy, and turbulence are used to mix bitters or syrups into the alcohol before dispensing.
Users can add, customize or choose from a series of pre-loaded cocktail recipes via smartphone app.
Somabar community allows user to share their recipes via the app.
6 alcohols and mixers (maximum 3 on each side), Bitters are added via a small 150ml container placed at the top.
Still liquids only. No carbonation support.
Own container for placing and dispensing liquids.
bartending technology available in the market
BARTESIAN
Uses capsules that contain real, premium ingredients for cocktails.
Easy to clean.
Lets users customize the pour strength of the drink, ranging from mocktail to strong.
Eliminates expense for stocking up various juices, bitters, simple syrups, and other ingredients.
Limited drink customization.
Cocktail capsules for adding bitters/syrups.
Requires own container for placing and dispensing liquids.
4 alcohols and 1 cocktail capsule.
Does not pour shots.
Uses capsules that contain real, premium ingredients for cocktails.
Easy to clean.
Lets users customize the pour strength of the drink, ranging from mocktail to strong.
Eliminates expense for stocking up various juices, bitters, simple syrups, and other ingredients.
Limited drink customization.
Cocktail capsules for adding bitters/syrups.
Requires own container for placing and dispensing liquids.
4 alcohols and 1 cocktail capsule.
Does not pour shots.
BARSYS 2.0
Functional LED lights that indicate when the drink is ready.
Alcohol holding designed for use with standard alcohol bottles, eliminating need for extra containers.
Recipes depend upon mixers and alcohols being loaded which provide a wide customization opportunity.
Serving glass is moved horizontally to dispense different ingredients which adds to drink preparation time.
Syrups or bitters need to be filled in specific metal containers before using with the machine.
5 Alcohols and 3 mixers.
Functional LED lights that indicate when the drink is ready.
Alcohol holding designed for use with standard alcohol bottles, eliminating need for extra containers.
Recipes depend upon mixers and alcohols being loaded which provide a wide customization opportunity.
Serving glass is moved horizontally to dispense different ingredients which adds to drink preparation time.
Syrups or bitters need to be filled in specific metal containers before using with the machine.
5 Alcohols and 3 mixers.
MAKR SHAKR
Allows users to create, in real time, personalized cocktail recipes through a smart phone application.
Mimics the actions of a bartender, from the shaking of a martini to the thin slicing of a lemon garnish.
Consumers can learn from each other, sharing connections, recipes and photos on social networks.
Implementing and maintaining may involve significant costs for installation, upkeep, and repairs
Instead of trying to replace a bartender with a robot, Makr Shakr is a social experiment that looks at how people might embrace the new possibilities offered by digital manufacturing.
Allows users to create, in real time, personalized cocktail recipes through a smart phone application.
Mimics the actions of a bartender, from the shaking of a martini to the thin slicing of a lemon garnish.
Consumers can learn from each other, sharing connections, recipes and photos on social networks.
Implementing and maintaining may involve significant costs for installation, upkeep, and repairs
Instead of trying to replace a bartender with a robot, Makr Shakr is a social experiment that looks at how people might embrace the new possibilities offered by digital manufacturing.
PROCESS
PROCESS
PROCESS
Drink serving with a human bartender
Drink serving with a human bartender
Drink serving with a bartending machine
Drink serving with a bartending machine
MOODBOARD
MOODBOARD
MOODBOARD
metal
A.I.
futuristic
cyberpunk
minimal
clean
professional
geometric
empty
quick
luxurious
food & beverage
performance
cloud
RFID
relaxation
customization
SKETCHES
SKETCHES
SKETCHES
after defining keywords, sketching began with exploration of simple, geometric and easy to use forms keeping sheet metal manufacturing in mind.
final form
3D
3D
3D
CAD development achieved a frame with:
sheet metal rules and manufacturing.
ease of assembly.
elimination of welding for accurate physical machines.
dispenser for 14 liquids + soda.
exterior diameter less than a shot glass, ensuring every glass in the industry can be used.
ease of manufacturing with welding.
soda nozzle with flow diffuser.
exploded view.
inner frame.
plumbing and valves.
liquid dispenser.
weight reduction.
external Aluminium panels.
Stainless Steel splash panel.
dripper tray.
final CAD model
EXTERIOR CMF
EXTERIOR CMF
EXTERIOR CMF
misty grey matte
HGrs-006
misty grey matte
HGrs-006
aluminium
aluminium
aluminium
gloss black acrylic
gloss black acrylic
gloss black acrylic
satin black
PBkS-049
satin black
PBkS-049
satin black
PBkS-049
clear acrylic
clear acrylic
clear acrylic
stainless steel
stainless steel
stainless steel
misty grey
satin black
clear
aluminium
stainless steel
acrylic
matte
semi glossy
polished
RENDER
RENDER
RENDER
getting a feel of colours, materials and finish
checking scale and perspectives
PROTOTYPE
PROTOTYPE
PROTOTYPE
pre production prototype displayed at AAHAAR 2023
final prototype achieved desired ease of assembly, ease of maintenance and filled up the need for a compact, durable and portable bartending machine.
